VP Marketing and Business Development at Sensible Medical Innovations, a cardiology focused Israeli start-up and independent consulting.
Prior to Sensible, she served as VP of Marketing at American Well, a Boston based Telehealth company whose customers include America's largest health insurers, United Healthcare, Wellpoint, Blue Cross and Blue Shield and the US Veterans Administration. In her role she was responsible for building and leading American Well's marketing strategy and marketing team.
Prior to American Well, Yael led the marketing of The TriZetto Group's Care Management business, where she was responsible for product marketing planning and execution for the CareAdvance™ Suite. she joined TriZetto following its acquisition of CareKey Inc. At CareKey she was the first employee, and member of the start-up team and had numerous responsibilities including the management of the company's initial, strategic implementations.
She holds a bachelor's degree in psychology and communications from the Hebrew University of Jerusalem and an MBA from the MIT Sloan School of Management.
